Geometric Ltd.: Experts' corner in association with  

Industries are faced with new challenges and newer drivers as global companies look for newer markets, new products or variants to address needs of existing and emerging markets and/or new governmental regulations (such as stringent environmental regulations).

While the current economic slowdown has led to significant cuts in customers budgets and delays in customer spending decision cycles, it throws up significant opportunities for players in the engineering services space.

Global manufacturers continually need to release innovative products in the market, with better functionalities and at a lower cost; this is expected to open up significant vistas for global engineering services. Driving more global engineering will help them drive cost as well as operational and capital efficiencies, thereby helping them drive competitiveness.

We believe that these catalysts, combined with the growth boom that follows each slum, will lead to a multitude of opportunities for IT companies.

Geometric has traditionally had a significant exposure to the automotive segment. As a part of a planned diversification strategy, we had started expanding our footprint into verticals such as High Tech, Fashion, Oil & Gas, Machine Tools, Healthcare to leverage adjacencies.

We have been proactively investing in building practices and offerings around these newer segments, in an endeavor to extend the benefits of global engineering, which are typically enjoyed by the traditional discrete manufacturers to these newer ‘non-traditional’ industry verticals. This has clearly helped us grow business from new markets and to a certain extent de-risk ourselves against the slowdown in the auto sector. Going forward, we see great potential in these industries, as well as industries in the batch-process manufacturing domain.

We plan to drive our business by mining our existing customers, attracting new customers, and innovating both in terms of business models, and new offerings and solutions.

We have expanded out delivery footprint in India recently with the opening up of an engineering delivery center at Hyderabad, with a view to leverage engineering talent in the region. Hyderabad is a one of the growing IT hubs in India and this center is expected to further strengthen our global engineering delivery proposition to our customers.

Geometric began operations in 1984 as an R&D division of Godrej & Boyce, and was later spun off into an independent company in 1994. This legacy and DNA of Intellectual Property (IP) creation has stood us in good stead over the years, and helped us create niche IP-led service offerings. We use our in-house build proprietary technologies and IP to deliver value-added services to our customers in the global engineering space, saving considerable time and cost for them, in their product realization process.

Geometric has developed deep technology capabilities as a result of its extensive alliance partnerships with leading PLM and Engineering software vendors and a number of other software OEMs. We have a strong global engineering footprint across multiple industries such as automotive, heavy engineering, high tech, aerospace, fashion, oil & gas, etc.

We have a globally standardized set of offerings and competencies around our global engineering proposition, and a service delivery model that allows customers to tap into the same competency sets across our locations. Geometric is one of the few companies that can boast a truly global service delivery model of this magnitude in the global engineering outsourcing space.

Adding to this value proposition is the strong deployment and use of knowledge assets and tools developed in-house to improve productivity. One of the best examples of this is our product DFMPro, which helps designers with the manufacturability of their designs through a set of automatic checks and guidelines. This reduces the number of design iterations, and the need for the design and manufacturing team to work in close proximity.

We are able to help our global customers “design anywhere, manufacturer anywhere” through a global network of engineering centers (USA, France, Romania, China and India), standardized processes and innovative point-productivity solutions.