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Rajoo Engineers Ltd.: Experts' corner
522257 RAJOOENG Group (X) BSE data
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Management speaks
Sunil Jain
Sunil Jain
Rajoo Engineers Ltd.
August 11, 2010, 6:32 pm
Why should an investor buy your company's stock?

Our company caters to the plastic processing industry and to the extrusion process in particular. The plastic industry is growing at a rapid pace. Per capita consumption of plastics in India is at just 4 kg against the world average of 60 kg. Consumption of polymer is expected to go up from 6.7 million tonnes virgin material (an additional 2.5 tonnes of reprocessed polymers) in 2007-2008 to 15 million tonnes by 2015 (an additional 5 million tonnes of reprocessed materials). By the end of this year, India is expected to become the third-largest plastic consuming country in the world.

The above scenario shows the tremendous potential and will directly influence the growth of our company. Increased plastics consumption means more machines required for processing.

Since inception, we have been a profitable and dividend paying company. Investment in our stock will thus give good returns.

What events do you expect in your industry sector over the next few months? Are these hurdles or catalysts?

Demand drivers for our industry are:

  • Growing organised retail
  • Growing number of nuclear families
  • Increasing number of working couples
  • Increase in disposable incomes
  • Increased use of plastics in agriculture
  • Increased use of plastics in building, construction and infrastructure

 In terms of events, two important plastics shows are around the corner, which will work as catalysts for our industry:

  • K 2010 – International Trade Fair for Rubber and Plastics in Dusseldorf, Germany  (October 27-3 November)
  • Plastivision 2011 – International Plastics Exhibition in Mumbai, India ( 20-24 January)
What growth initiatives has your company planned?

We have signed a JVC agreement with a European company for yet another range of products. However, details will be made public only before October 2010, for strategic reasons. We are also evaluating several cooperation and collaboration opportunities. Inorganic growth will help us expand our product portfolio while maintaining our core strength in extrusion and increasing our market reach. We are also in discussions with several potential partners in Europe at this stage.

Who is your competition? What differentiates you from them?

In the blown film segment, our market share is around 30% in value terms and in around 45% in terms of installed capacity. Our main competitors in India are Kabra and Windsor. In the overseas market, we compete with W&H, Alpine, Kuhne and Reifenhauser from Germany, Macchi from Italy, Davis Standard and Brampton from America.

In the sheet line segment, our market share is around 70% in India. There are no competitors in the organised sector in India. In the overseas markets, we compete with Welex, SML, Bandera, Davis Standard and Meaf.

Wonderpack and Rajoo command a combined market share of close to 80% in India in thermoforming. Overseas, the main competitors are Illig, GN, Kiefel and Meaf. Competition from China in this segment is on the increase.

In India, we are recognised as technology leaders, providing energy-efficient machines.

On the global platform, our USP can be summed up in these words – world

-class energy-efficient technology at affordable prices.


How do you see your company performing over the next financial year?

The effect of our collaboration and cooperation ventures will show in the next financial year. The product range will be widened and the customer footprint will grow. We expect a top line growth of 25-30%.