Amazon Now Expands to US & Europe

New Delhi, Apr 9 (PTI) E-commerce firm Amazon is planning to expand its quick commerce vertical Amazon Now in the US and Europe after success in India, according to a document from the company.

The company started Amazon Now last year in India and the UAE.


"We've been working on Amazon Now, ultra-fast delivery on thousands of items within 20 minutes. Customers love this service. In India, where we have more than 360 micro-fulfilment centres (and growing rapidly), Amazon Now orders are increasing 25 per cent month-over-month, with Prime members tripling their shopping frequency once they start using it. We're starting to expand Amazon Now in the US and Europe, too," the document said.

According to a recent report by GrantThornton, more than 70 per cent of consumers prefer using quick commerce platforms even if there are no discounts. A report from market research firm Redseer expects quick commerce channels to scale up to over USD 25 billion in gross merchandise value from USD 4 billion at present in India.

It is also growing nearly 11 times faster than other e-commerce formats, as per Redseer.