Bentley joins Skoda Auto Volkswagen India

New Delhi, Jul 7 (PTI) Skoda Auto Volkswagen India Pvt Ltd on Monday announced the addition of British super luxury brand Bentley as the sixth marque under the group's umbrella in India.

From July 1, the company has taken the responsibility of exclusively importing, distributing and servicing Bentley vehicles across India.

All marketing, sales and after-sales operations will be conducted under a newly established entity, Bentley India, a group company of SAVWIPL, which will oversee the brand's India strategy and retail network, Skoda Auto Volkswagen India Pvt Ltd (SAVWIPL) said in a statement.


Abbey Thomas has been appointed as the Brand Director of Bentley India and will lead the brand in the Indian market, it added.

SAVWIPL Managing Director and CEO Piyush Arora said adding Bentley "completes the group's portfolio - from the precision of German engineering to the timeless elegance and unmatched performance of British craftsmanship".

"The ever-growing UHNI (ultra high net worth individual) segment in India will benefit from this new association, and we, along with our new dealer partners, will ensure the best of luxury and performance for our customers," SAVWIPL Executive Director, Sales, Marketing and Digital, Jan Bures said.

For over two decades, Bentley has been a part of India's luxury car landscape. Integrating the marque within SAVWIPL sharpens its focus on the market while assuring customers of world-class standards throughout their ownership journey, the company said.