Casagrand Launches Pune Project with Genelia, Riteish

Chennai, Jul 1 (PTI) Real estate developer Casagrand has launched its maiden residential project 'Casagrand Caladium' in Pune and has roped in actors Genelia and Riteish Deshmukh as its brand ambassadors for the western market, a top official said on Tuesday.

In May, the city-headquartered company marked its entry into Pune by acquiring prime land parcels in the city. It had acquired land measuring 2.8 acre in Upper Kharadi and another 16 acres of land in Wagholi, Pune.

The 'Casagrand Caladium' is located in Upper Kharadi and would comprise 334 units of 2 bhk and 3bhk properties priced from Rs 1.05 crore, the company said in a statement here.


The project would have 110-plus amenities, including a 13,500 sq ft clubhouse, 1,800 sq ft rooftop swimming pool, gymnasium, and themed gardens.

"Today marks a landmark moment in our journey as we are stepping into West India. The project is thoughtfully designed and specially crafted for the Pune market. We are delighted to join hands with Genelia and Riteish Deshmukh as they bring a rare combination of trust, reliability, strong values, and a deeply rooted connection", Casagrand Founder and Managing Director Arun Mn said.

"We are certain that our association with them will help us create a milestone in the city, thereby setting new standards of urban living," he added.

Casagrand has completed over 160 projects in Chennai, Bengaluru, Hyderabad, and Coimbatore, the company said.