CEAT Signs Yashasvi Jaiswal Partnership
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CEAT Ltd partners with Indian cricketer Yashasvi Jaiswal in a multi-year deal, strengthening its connection with cricket.
Photographs: Yashasvi Jaiswal/Instagram
New Delhi, Apr 3 (PTI) Tyre maker CEAT Ltd on Friday announced a multi-year partnership with Indian international cricketer Yashasvi Jaiswal, effective April 1, 2026.
The association marks another significant step in CEAT's long-standing engagement with cricket and its focus on meaningful associations within the sport, the company said in a statement.
"He (Jaiswal) is one of the most exciting young talents in Indian cricket today, and the qualities he brings to the game - control, dependability and adaptability - align strongly with the values we stand for as a brand," RPG Group Vice-Chairman, Anant Goenka said.
The association marks another significant step in CEAT's long-standing engagement with cricket and its focus on meaningful associations within the sport, the company said in a statement.
"He (Jaiswal) is one of the most exciting young talents in Indian cricket today, and the qualities he brings to the game - control, dependability and adaptability - align strongly with the values we stand for as a brand," RPG Group Vice-Chairman, Anant Goenka said.
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