Cupid Breweries Acquires United Spirits'' Odisha Unit

New Delhi, June 12 (PTI) Cupid Breweries and Distilleries has announced it will acquire an operational alcoholic beverage manufacturing unit from Diageo-controlled United Spirits Ltd (USL) in Odisha for Rs 22.5 crore as part of its expansion plans.

It has signed an agreement to acquire the alcobev unit situated at Gopalpur, Odisha, according to a regulatory filing.

"We wish to inform you that the Company has entered into an Agreement for Sale and Transfer dated June 05, 2026, with United Spirits Limited, a Diageo Group company," said the company, earlier known as Cupid Trades and Finance Ltd.


The agreement has been executed for the proposed purchase of land, building, plant & machinery along with premium excise licenses pertaining to the production unit situated at Gopalpur, Odisha, for a total consideration of Rs. 22.50 crore, it said.

"The proposed transaction represents a significant step in the Company's growth and expansion strategy and envisages the acquisition of a large alco-beverage production unit having an installed production capacity of approximately 2,50,000 cases per month," it said.

Diageo India has been divesting non-core assets as part of its strategy to streamline operations and focus on core brands and key manufacturing facilities. In 2025, it had sold residential property at Malabar Hill in Mumbai for Rs 172 crore.

Earlier this year, it sold its entire stake in Royal Challengers Sports Pvt Ltd, owner of the Royal Challengers Bengaluru (RCB) IPL and WPL franchises for Rs 16,660 crore.