JioMart: Reliance Retail Expands Hyperlocal Network

New Delhi, Apr 24 (PTI) Reliance Retail on Friday said it has expanded its non-grocery quick hyper-local commerce network to 682 electronics stores and 1,700+ fashion and lifestyle stores with a 2-hour delivery promise.

Reliance Retail hyperlocal commerce arm JioMart has built the widest network in the country, serving 1,200 cities through 3,100 stores, a mix of dark stores and walk-in outlets, Reliance Retail CFO Dinesh Taluja said during the earnings call.

"This is the widest network that any hyperlocal has in this country," Taluja said, adding that the "digital platform continues to scale very rapidly".

Reliance Retail has also integrated its electronics stores and over 1,700 fashion outlets onto the platform, enabling two-hour delivery -- a service he said is unique given the network density.

Its e-commerce platform JioMart, which is competing with quick commerce players such as Zomato-owned Blinkit, Swiggy Instamart, and BigBasket, has probably become the largest in the country with its vast network and strategically located dark stores.


"Now, that's pretty unique to us because nobody has the kind of network density to be able to offer this service," he said, adding, "most people do multi-categories through their dark stores, but the assortment is very limited. However, in our case, we are able to offer the entire full store assortment on a hyperlocal basis."

The platform is further expanding through third-party sellers to plug gaps and present a comprehensive proposition to customers.

"In addition to having our one catalogue, we are also expanding through third-party sellers... the customers see a comprehensive proposition, and they're able to shop for everything," he said.

In the March quarter, Reliance Retail's Hyper-local commerce Q4 average daily orders were up over fourfold on a year-on-year basis and 29 per cent on a quarter-on-quarter basis.

It has "acquired 5.8 million new customers in Q4, registered customer base up 98 per cent YoY," he said.