KRBL Appoints Amitabh Bachchan as 'India Gate' Brand Ambassador
By Rediff Money Desk, New Delhi Jan 25, 2025 00:20
KRBL Ltd. has announced Bollywood actor Amitabh Bachchan as the brand ambassador for its 'India Gate' basmati rice, aiming to strengthen its connection with consumers globally.

New Delhi, Jan 24 (PTI) KRBL Ltd. has roped in Bollywood actor Amitabh Bachchan as the brand ambassador for its 'India Gate' brand of basmati rice, the company said in a statement on Friday.
Bachchan's association with 'India Gate' marks a significant milestone in the brand's journey to strengthen its connection with consumers and reaffirm its position as the global leader in the basmati rice category, it said.
Ayush Gupta, India Business Head, KRBL Limited, said, "We are honoured to welcome Amitabh Bachchan to the KRBL family. His legendary stature, unwavering integrity and timeless appeal perfectly resonate with our core values and rich heritage."
With his iconic presence, the company aims to deepen its consumer engagement and plans to take the brand's story to every corner of the country and the world, he added.
Bachchan said, "India Gate basmati rice is not just a brand, it's a legacy that has been a part of Indian households for generations."
KRBL, a publicly listed firm, is one of the world's leading players in the basmati rice category. It also sells other consumer food products.
Bachchan's association with 'India Gate' marks a significant milestone in the brand's journey to strengthen its connection with consumers and reaffirm its position as the global leader in the basmati rice category, it said.
Ayush Gupta, India Business Head, KRBL Limited, said, "We are honoured to welcome Amitabh Bachchan to the KRBL family. His legendary stature, unwavering integrity and timeless appeal perfectly resonate with our core values and rich heritage."
With his iconic presence, the company aims to deepen its consumer engagement and plans to take the brand's story to every corner of the country and the world, he added.
Bachchan said, "India Gate basmati rice is not just a brand, it's a legacy that has been a part of Indian households for generations."
KRBL, a publicly listed firm, is one of the world's leading players in the basmati rice category. It also sells other consumer food products.
Source: PTI
DISCLAIMER - This article is from a syndicated feed. The original source is responsible for accuracy, views & content ownership. Views expressed may not reflect those of rediff.com India Limited.
You May Like To Read
TODAY'S MOST TRADED COMPANIES
- Company Name
- Price
- Volume
- Vodafone Idea L
- 9.47 (+ 2.05)
- 61048233
- Thinkink Picturez
- 0.45 ( 0.00)
- 22664084
- G G Engineering
- 1.22 ( -3.94)
- 18109205
- Srestha Finvest
- 0.69 ( -1.43)
- 12131937
- Hathway Cable & Data
- 14.75 ( -2.12)
- 11583833
MORE NEWS

India's Fertiliser Output Rises 4% in 2023-24
India's fertiliser production increased by 4% in 2023-24, reaching 503.35 lakh tonnes....

Navi Mumbai & Noida Airports: Airspace Design &...
Airports Authority of India (AAI) announces completion of airspace design and flight...
ICAI Opens New Centre of Excellence in Kolkata
The Institute of Chartered Accountants of India (ICAI) inaugurated its third Centre of...