Malabar Gold & Diamonds appoints Manasi Parekh as brand ambassador for their new Gujarati campaign. The campaign targets the Gujarati community and will run for two years.
New Delhi, Nov 29 (PTI) Malabar Gold & Diamonds on Friday said it has roped in national award-winning actor Manasi Parekh as brand ambassador for the next two years for its new campaign in Gujarati language.
Parekh, who has strong cultural roots in Gujarat, makes her a "perfect ambassador for our brand among Gujarati customers", said Malabar Group Chairman M P Ahammed.
The campaign, launched across multiple platforms, aims to focus on reaching the Gujarati community.
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