Metasports Interactive Secures $20M Funding

New Delhi, Apr 27 (PTI) Gaming firm Metasports Interactive on Monday said it has secured a USD 20 million (about Rs 188 crore) user acquisition funding from London-based growth financing company Metica.

The capital will be used to accelerate the growth of Metasports Interactive's competitive multi-player cricket game, Hitwicket.


The funds will also support the expansion of marketing and user‑acquisition efforts to aid global growth.

The investment is accompanied by a technology partnership under which Metica will deploy its proprietary platform to enhance Hitwicket's in-game revenue performance, the company said in a statement.

"With this funding, Metasports Interactive is targeting approximately 8x growth over the next 18 months, driven by intensified marketing in priority international markets, AI-led targeting strategies, and continued investment in product depth," the company said.