Sundaram Wealth Expands for Ultra HNIs

Chennai, Jun 20 (PTI) Sundaram Finance Ltd, a leading non-banking finance company, has expanded its wealth management offering 'Sundaram Wealth' with specialised service targeted at Ultra High Net Worth Individuals, High Net Worth Individuals and affluent clients, a top official said on Friday.

The expanded offering would provide comprehensive financial solutions including strategic financial planning, portfolio allocation and risk management through enhanced capabilities, the city-headquartered company said.

Commenting on the expansion of Sundaram Wealth, company Executive Vice Chairman Harsha Viji in a press release said, "Our expansion represents the natural evolution of our client relationships and our commitment to provide comprehensive financial solutions. This expansion allows us to serve our multigenerational relationships in addressing their increasingly complex wealth management needs with the same integrity and personalised service that has defined our customer centricity for over 70 years."


Sundaram Wealth would primarily target families and individuals who require sophisticated wealth management solutions beyond traditional investment products. This offering is designed to serve those who created significant wealth, as well as those who are thoughtfully and steadily building toward it, the company said.

"The formal expansion of Sundaram Wealth reflects our optimism about India's march towards a middle-income and the country's growing affluent population. We are keen to serve these customers, particularly the self-employed, and address their evolving financial needs," the company's Managing Director, Rajiv Lochan, said.

Sundaram Wealth would leverage the company's distribution business vertical Sundaram Direct which deals with the financial products of Sundaram Finance and third party entities. It has built a wealth and investments portfolio of over Rs 7,000 crore of assets under management (AUM), the company said.

This distribution infrastructure provides Sundaram Wealth with extensive product access and proven operational capabilities to deliver differentiated wealth management solutions.