Superb Realty & Praan: AI Air Purifiers in Real Estate

Mumbai, Apr 8 (PTI) Superb Realty on Wednesday said it has entered into a partnership with deep-tech firm Praan to deploy AI-powered air purifier systems across over 1 million sq ft of real estate projects in Mumbai.

The roll-out will begin at Superb Altura, the company's commercial development, and will subsequently extend to its upcoming residential and mixed-use projects in the city, the company said in a statement.


The partnership comes at a time when indoor environmental quality is emerging as a measurable determinant of asset value, occupier productivity and long-term health outcomes, alongside traditional real estate metrics such as location and design, Shilpin Tater, Managing Director, Superb Realty, said.

Angad Daryani, Founder, Praan, said, "Our technology is built to operate at scale, enabling real-time sensing and response mechanisms that can significantly improve indoor air quality metrics across diverse environments."

With this initiative, Superb Realty is positioning itself at the intersection of real estate, health and climate technology, reflecting a broader shift toward data-driven and wellness-focused urban development, the statement said.