Force Motors' Zoho Partnership Drives Digital Growth

Chennai, Jun 25 (PTI) Auto major Force Motors Ltd partnered with global technology company Zoho Corporation to enable end-to-end digital transformation across its dealer network, a top official said on Wednesday.

Under this initiative, Zoho's advanced Customer Relationship Management (CRM) and Dealer Management System, along with 12 AI-powered front office applications, will be deployed across Force Motors' nationwide network.

The collaboration marks a major milestone under 'Project DigiForce,' Force Motors' digital transformation programme aimed at driving innovation, improving productivity, and enhancing customer satisfaction.

In a company statement issued here, Force Motors Managing Director Prasan Firodia, commenting on the partnership, said, "Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will enhance the capabilities of our dealers and distribution partners in India as well as in global markets."

"Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors' commitment to promoting innovation and technology development in the country," he added.

The integrated, cloud-based solution will replace existing legacy systems, bringing in cutting-edge capabilities to modernise marketing, sales, and service operations, among others.

Force Motors operates over 200 dealerships, 70 authorised service centres, and 30 parts centres across India, supported by international distributors in more than 40 countries.

The new Customer Relationship Management and Dealer Management System will enable dealer and distributor partners to operate more efficiently by enhancing sales and service productivity, improving customer satisfaction across touchpoints, and supporting overall business operations, the statement said.