JioCinema IPL Viewership Soars 53% in 2024

By By Rediff Money Desk, New Delhi
May 30, 2024 18:04
JioCinema, the streaming platform for Tata IPL, saw a massive 53% increase in viewership in 2024, reaching over 62 crore viewers. The platform also recorded a record 35,000 crore minutes of watch-time.
Photograph: Courtesy BCCI
New Delhi, May 30 (PTI) Reliance-owned OTT platform JioCinema, which has live streaming rights for Tata IPL, saw a 53 per cent growth in viewership at 2,600 crore views in the T20 cricket tournament that concluded on May 26.

This was the second season of IPL for JioCinema, in which the platform recorded over 35,000 crore minutes of watch-time, the OTT platform said in a statement.

Moreover, the average time spent per viewer touched 75 minutes from over 60 from the last season of Tata IPL 2023.

"Keeping the momentum going after an incredible opening night, JioCinema's reach grew over 38 per cent, concluding the season at over 62 crore," it said.

This season, JioCinema had a record 28 sponsors and over 1,400 advertisers.

"We conclude the TATA IPL 2024 with a promise to continue to redefine the way sports is consumed in India," said a Viacom18 Spokesperson, adding, "The growth we are seeing year-on-year assures us that our viewer-centric presentation is engaged with and appreciated".

JioCinema opened the 2024 season with over 11.3 crore viewers on the first day, 51 per cent higher than Day 1 of TATA IPL 2023.

"As JioCinema commenced their second season on digital, over 59 crore video views were registered on the platform for the opening day of TATA IPL 2024 which led to 660 crore minutes of watch-time," it said.

Reliance-backed Viacom18 acquired the digital rights for IPL for Rs 20,500 crore in June 2022.

The television rights for the Indian subcontinent is with Disney Star, which is yet to come with its final number of viewers.

After this, JioCinema will focus on the next sports event -- the 2024 Paris Olympics, it added PTI KRH
Source: PTI
Read More On:
jiocinemaipltata iplviewershipstreamingottsportscricketdigital rightsviacom18reliancedisney starparis olympics
DISCLAIMER - This article is from a syndicated feed. The original source is responsible for accuracy, views & content ownership. Views expressed may not reflect those of rediff.com India Limited.

You May Like To Read

MORE NEWS

Amitabh Bachchan Sells Mumbai Duplex for Rs 83...

Bollywood star Amitabh Bachchan sold his duplex apartment in Mumbai's Oshiwara for Rs...

India to Protect Diamond Industry SMEs,...

India's Commerce Minister Piyush Goyal assures protection for small and medium...

Lodha Brothers Battle: Abhishek Sues Over Brand...

Abhishek Lodha of Macrotech Developers has filed a lawsuit against his brother...

Paytm Aims for Profitability by June, Focuses...

Paytm targets overseas expansion with a focus on merchant services, aiming for...

India Increases Agarwood Export Limit - New...

India raises annual export limit for agarwood chips, powder, and oil from artificial...

Murthy on Long Work Hours: 'Introspect', Not...

Infosys co-founder NRN Narayana Murthy says no one can demand long work hours, urging...

Roquette Seeks CCI Approval for IFF Pharma Biz...

French firm Roquette seeks CCI clearance for its proposed acquisition of IFF's pharma...

Stallion India Fluorochemicals IPO...

Stallion India Fluorochemicals IPO receives overwhelming response, garnering 188.38...

OREDA & Tata Power: Rooftop Solar in Odisha

OREDA and Tata Power Renewable Energy partner to accelerate rooftop solar adoption in...

J&K Bank Profit Surges 26% in Q3 FY24-25

J&K Bank reports a 26.2% jump in net profit to Rs 531 crore for the...

Read More »

Sectoral Indices Market Indicators Listed Companies Gainers Losers Mutual Funds Portfolio Watchlist
© 2025 Rediff.com