JLR Licenses Freelander for Chinese EV JV

By By Rediff Money Desk, New Delhi
Jun 19, 2024 13:57
Jaguar Land Rover licenses the Freelander brand to its Chinese JV partner, Chery, for the development and production of electric vehicles in China.
New Delhi, Jun 19 (PTI) Tata Motors-owned Jaguar Land Rover on Wednesday said it has signed a letter of intent with its Chinese joint venture partner Chery to license the Freelander brand to their JV for development of electric vehicles in China.

Under the proposed new licensing agreement, CJLR -- a 50/50 joint venture of Jaguar Land Rover Ltd and Chery Automobile Company Ltd - - will pivot to produce an advanced portfolio of electric vehicles based on Chery's EV architecture, exclusively under the Freelander name, the company said in a statement.

JLR's Freelander brand was a Land Rover vehicle which was produced between 1997-2015. It was succeeded by the Discovery Sport in 2016.

"In reborn CJLR form, Freelander will offer a range of mainstream electric vehicles, initially sold in China through a distinct network but over time destined for global export," the statement said.

The vehicles will be designed in collaboration with both Chery and JLR's creative teams to create a new positioning in the rapidly growing China mainstream New Energy Vehicle (NEV) market. The products will be built at CJLR's existing manufacturing facility in Changshu, it added.

Commenting on the development, JLR CEO Adrian Mardell said, "Today we are taking this important strategic step for JLR, one which underlines our ongoing commitment to China and complements our existing business in China."

He further said, "We believe that working together to develop new models of collaboration for the world's largest and fastest-growing electric vehicle market, combined with the appeal of the Freelander brand, promises a very exciting future for CJLR."

Chery Group Chairman Yin Tongyue said Chery and JLR are forging an innovative collaboration model that epitomises their growth path for the future.

"The blend of Chery's advanced EV technology with the distinctive appeal of the Freelander brand will undoubtedly provide China and global consumers with a unique electric vehicle experience," Tongyue added.

The Freelander portfolio represents complementary growth, which is independent from both Chery's existing portfolio and JLR's modern luxury 'House of Brands', the statement said.
Source: PTI
Read More On:
jlrjaguar land roverfreelandercheryelectric vehiclesevschinajoint venturecjlrnew energy vehiclenev
DISCLAIMER - This article is from a syndicated feed. The original source is responsible for accuracy, views & content ownership. Views expressed may not reflect those of rediff.com India Limited.

You May Like To Read

MORE NEWS

Zomato Q3 Profit Down 57.2% to Rs 59 Crore

Zomato's net profit declined to Rs 59 crore in Q3, down 57.2% year-on-year. Revenue...

Siemens Wins Rs 210 Crore Order for Sikkim Rail...

Siemens secures a Rs 210 crore order from IRCON for electrifying the Sivok-Rangpo rail...

Tata Motors to Invest Rs 2,000 Crore Annually...

Tata Motors will continue investing Rs 2,000 crore annually on new commercial vehicle...

India Job Market Tough: LinkedIn Report

LinkedIn report reveals a challenging job market in India with more professionals...

India Needs Rs 15 Lakh Cr Infra Outlay for...

Union Minister Mansukh Mandaviya calls for Rs 15 lakh crore annual infrastructure...

Central Bank of India Q3 Profit Jumps 33% to Rs...

Central Bank of India's Q3 profit surged by 33% to Rs 959 crore, driven by increased...

India Launches First Edible Oil Consumption Survey

India's agriculture ministry has launched a nationwide survey to assess edible oil...

Power Engineers Protest Discom Privatisation in...

Lakhs of power engineers will protest nationwide against the privatisation of discoms...

RBI to ARCs: Settlements Only After Exhausting...

The Reserve Bank of India (RBI) has directed Asset Reconstruction Companies (ARCs) to...

Urja Mobility Launches B2C Battery Leasing for...

Urja Mobility launches its B2C battery leasing program for e-rickshaw drivers in 10...

Read More »

Sectoral Indices Market Indicators Listed Companies Gainers Losers Mutual Funds Portfolio Watchlist
© 2025 Rediff.com