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EL&N London Opens First India Store with Reliance Brands

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By Rediff Money Desk, New Delhi   Oct 19, 2024 16:56

EL&N London, a global lifestyle and café brand, has launched its first Indian outlet in Mumbai in partnership with Reliance Brands. The café features signature dishes and exclusive localized options.
New Delhi, Oct 19 (PTI) EL&N London, a globally acclaimed lifestyle and café brand, has opened its first Indian outlet in Mumbai in partnership with Reliance Brands Ltd (RBL) at Jio World Plaza, Bandra-Kurla Complex, in Mumbai.


Renowned for its picture-perfect settings, the launch marks EL&N London's first venture into the Indian market, a joint statement said.


Commenting on the brand's launch in partnership with Reliance Brands, Alexandra Miller, Founder of EL&N London, said: “This new concept brings our signature style to life in a fun and engaging way, making it the perfect destination for families, speciality coffee lovers and those looking for an unforgettable dining experience in a beautiful setting.”


The Mumbai café will serve EL&N's signature menu, featuring crowd-favourites like smashed avocado toast, indulgent croissants, and decadent cakes, while also introducing exclusive localized dishes tailored to Indian tastes.


A spokesperson of Reliance Brands said: “India's evolving dining scene is driven by an ever-growing curiosity for new flavours, experiences, and visual aesthetics. EL&N's blend of innovative culinary artistry and immersive design perfectly complements the adventurous spirit of the sophisticated Indian consumer.

"With a strong appreciation for both food and creativity, Indians are constantly experimenting and seeking destinations that offer more than just a meal making EL&N an exciting and perfectly placed addition to Mumbai's luxury dining landscape.”


Reliance Retail, the parent firm of RBL, is strengthening its position in the F&B portfolio. It has also announced the addition of Armani Cafe, based on the finest Italian fine dining concept, in Mumbai's Jio World Plaza.


Reliance Retail also operates 18 stores of Pret A Manger, the UK-based popular freshly made food and organic coffee chain.
Source: PTI
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