Havells' Lloyd Enters Middle East Market
By Rediff Money Desk, NEWDELHI Nov 29, 2023 14:07
Havells India's consumer durables brand Lloyd has entered the Middle East market through a partnership with TeknoDome. The company plans to offer a range of technologically advanced and energy-efficient products, including ACs, washing machines, refrigerators, and LED TVs.
![Havells' Lloyd Enters Middle East Market](https://im.rediff.com/money/2017/feb/21havells.jpg)
New Delhi, Nov 29 (PTI) Havells India Ltd on Wednesday said its consumer durables brand Lloyd has forayed into the Middle East market through a distribution partnership with Dubai-based TeknoDome.
Lloyd's focus in the Middle East encompasses a range of technologically advanced and energy-efficient products and the company has introduced a portfolio, including a premium range of ACs, front-load and semi-automatic washing machines, frost-free and side-by-side refrigerators and LED TV range, Havells India said in a statement.
Havells India Chairman and Managing Director Anil Rai Gupta said the company's commitment has been expanding its international presence.
"...We take pride in Making in India for the world. Lloyd has been synonymous with innovation and trust in India, and we are confident that our range of products will resonate with the preferences and lifestyle of the Middle East market," he added.
On the partnership with Havells, TeknoDom Chairman and Managing Director Saket Gaurav said, "This collaboration represents a significant step forward in our commitment to delivering high-quality, innovative products to our customers."
Havells had acquired Lloyd in 2017.
The brand has two manufacturing units at Ghiloth in Rajasthan and Sri City in Andhra Pradesh with combined annual manufacturing capacity of 20 lakh air conditioners in India.
Lloyd has roped in actors Tamannaah Bhatia and Mohanlal as brand ambassadors in the UAE region, Havells said.
Lloyd's focus in the Middle East encompasses a range of technologically advanced and energy-efficient products and the company has introduced a portfolio, including a premium range of ACs, front-load and semi-automatic washing machines, frost-free and side-by-side refrigerators and LED TV range, Havells India said in a statement.
Havells India Chairman and Managing Director Anil Rai Gupta said the company's commitment has been expanding its international presence.
"...We take pride in Making in India for the world. Lloyd has been synonymous with innovation and trust in India, and we are confident that our range of products will resonate with the preferences and lifestyle of the Middle East market," he added.
On the partnership with Havells, TeknoDom Chairman and Managing Director Saket Gaurav said, "This collaboration represents a significant step forward in our commitment to delivering high-quality, innovative products to our customers."
Havells had acquired Lloyd in 2017.
The brand has two manufacturing units at Ghiloth in Rajasthan and Sri City in Andhra Pradesh with combined annual manufacturing capacity of 20 lakh air conditioners in India.
Lloyd has roped in actors Tamannaah Bhatia and Mohanlal as brand ambassadors in the UAE region, Havells said.
Read More On:
DISCLAIMER - This article is from a syndicated feed. The original source is responsible for accuracy, views & content ownership. Views expressed may not reflect those of rediff.com India Limited.
You May Like To Read
TODAY'S MOST TRADED COMPANIES
- Company Name
- Price
- Volume
- GTL Infrastructure
- 2.93 ( -4.87)
- 226206286
- IFL Enterprises
- 1.30 (+ 4.84)
- 81461564
- Vodafone Idea L
- 16.79 (+ 0.66)
- 67447398
- NCL Research
- 0.95 ( -4.04)
- 31996628
- Franklin Industries
- 3.73 (+ 3.32)
- 21511209
MORE NEWS
![India Domestic...](https://im.rediff.com/80-80/money/2024/jun/06june-air-passenger.jpg)
India Domestic Air Traffic Surges 6% in June -...
India's domestic air passenger traffic grew 6% in June 2024, reaching 1.32 crore...
![Sebi Proposes New...](https://im.rediff.com/80-80/money/2021/apr/09mf2.jpg)
Sebi Proposes New Asset Class for Investors...
Sebi proposes a new asset class between mutual funds and PMS for investors with Rs...
![Himadri...](https://im.rediff.com/80-80/money/2023/aug/07chemical.jpg)
Himadri Speciality Q1FY'25 Profit Jumps 40% to...
Himadri Speciality Chemical Ltd (HSCL) reported a 40% YoY jump in net profit to Rs 123...