Primus Senior Living Sells 120 Flats in Bengaluru
By Rediff Money Desk, New Delhi Dec 25, 2024 14:09
Primus Senior Living has sold all 120 luxury flats in its new Bengaluru project, 'Primus Darpan', for over Rs 180 crore, reflecting strong demand for senior living homes.

Photograph: PTI Photo.
New Delhi, Dec 25 (PTI) Realty firm Primus Senior Living has sold entire 120 luxury flats for over Rs 180 crore in its new project in Bengaluru on strong demand for homes meant for elderly people.
In a statement on Wednesday, Primus Senior Living said that its new project 'Primus Darpan' has been completely sold out within just two weeks of its launch.
"Located on Kanakapura Road in South Bengaluru, the entire 120 premium senior-friendly flats project has been sold out for over Rs 180 crore within just two weeks of launch on the back of strong demand from end-users who are senior citizens," the company said.
The project, which is spread over 2.05 acre, is expected to be completed by 2027. The company sold these units between Rs 1.1 crore and Rs 1.9 crore.
Adarsh Narahari, Founder and Managing Director of Primus Senior Living, said, "The overwhelming response to Primus Darpan reflects a significant shift, as seniors increasingly embrace the concept of independent, community-focused living that prioritises their lifestyle, well-being, and evolving needs."
By 2027, he said, the company plans to deliver 3,500+ senior living homes in cities like Bengaluru, Chennai, Mumbai, Pune, Hyderabad, and Kolkata.
In October, Primus Senior Living raised USD 20 million from investors including General Catalyst.
The seed funding round also saw participation from Nikhil Kamath and Gruhas.
In a statement on Wednesday, Primus Senior Living said that its new project 'Primus Darpan' has been completely sold out within just two weeks of its launch.
"Located on Kanakapura Road in South Bengaluru, the entire 120 premium senior-friendly flats project has been sold out for over Rs 180 crore within just two weeks of launch on the back of strong demand from end-users who are senior citizens," the company said.
The project, which is spread over 2.05 acre, is expected to be completed by 2027. The company sold these units between Rs 1.1 crore and Rs 1.9 crore.
Adarsh Narahari, Founder and Managing Director of Primus Senior Living, said, "The overwhelming response to Primus Darpan reflects a significant shift, as seniors increasingly embrace the concept of independent, community-focused living that prioritises their lifestyle, well-being, and evolving needs."
By 2027, he said, the company plans to deliver 3,500+ senior living homes in cities like Bengaluru, Chennai, Mumbai, Pune, Hyderabad, and Kolkata.
In October, Primus Senior Living raised USD 20 million from investors including General Catalyst.
The seed funding round also saw participation from Nikhil Kamath and Gruhas.
Source: PTI
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