Renault India Partners BLS E-Services for Rural Market Expansion
By Rediff Money Desk, NEWDELHI Feb 20, 2024 13:27
Renault India teams up with BLS E-Services to expand its reach in rural India, offering Kwid, Triber, and Kiger models through a vast network of digital stores.
New Delhi, Feb 20 (PTI) Automaker Renault India on Tuesday said it has partnered with technology-enabled digital service provider BLS E-Services to enhance availability and accessibility of its vehicles in rural India.
The two partners have signed a memorandum of understanding (MoU) for enhancing the reach of Renault's 2024 range of Kwid, Triber and Kiger in the rural market, the company said in a statement.
Under the collaboration, Renault India will leverage BLS E-Services' widespread network of approximately 1 lakh touchpoints, along with 1,016 digital stores to drive awareness and facilitate sales of Renault cars in rural and semi-urban regions across the country, it added.
"Rural India holds great potential for us, and through our collaboration with BLS E-Services, we aspire to deepen our presence in these markets by introducing our made-in-India, made for the world cars that are designed to cater the unique preferences of our customers," Renault India Vice President of Sales and Marketing Sudhir Malhotra said.
BLS E-Services Chairman Shikhar Aggarwal said, "By forging this alliance with Renault India, we are sculpting a dynamic landscape of progress...This collaboration transcends transportation; it's a transformative journey, delivering Renault's automotive brilliance directly to the heart of rural India."
BLS E-Services will actively promote awareness and empower rural consumers to access a variety of goods and services transparently through its platforms, the statement said.
The two partners have signed a memorandum of understanding (MoU) for enhancing the reach of Renault's 2024 range of Kwid, Triber and Kiger in the rural market, the company said in a statement.
Under the collaboration, Renault India will leverage BLS E-Services' widespread network of approximately 1 lakh touchpoints, along with 1,016 digital stores to drive awareness and facilitate sales of Renault cars in rural and semi-urban regions across the country, it added.
"Rural India holds great potential for us, and through our collaboration with BLS E-Services, we aspire to deepen our presence in these markets by introducing our made-in-India, made for the world cars that are designed to cater the unique preferences of our customers," Renault India Vice President of Sales and Marketing Sudhir Malhotra said.
BLS E-Services Chairman Shikhar Aggarwal said, "By forging this alliance with Renault India, we are sculpting a dynamic landscape of progress...This collaboration transcends transportation; it's a transformative journey, delivering Renault's automotive brilliance directly to the heart of rural India."
BLS E-Services will actively promote awareness and empower rural consumers to access a variety of goods and services transparently through its platforms, the statement said.
Read More On:
DISCLAIMER - This article is from a syndicated feed. The original source is responsible for accuracy, views & content ownership. Views expressed may not reflect those of rediff.com India Limited.
You May Like To Read
TODAY'S MOST TRADED COMPANIES
- Company Name
- Price
- Volume
- AvanceTechnologies
- 0.94 ( -4.08)
- 36935326
- Vodafone Idea L
- 7.88 ( -2.11)
- 35484083
- Srestha Finvest
- 0.68 (+ 3.03)
- 30298217
- ARC Finance
- 2.78 (+ 2.96)
- 16033600
- Suzlon Energy Ltd.
- 62.50 ( -6.49)
- 13725252
MORE NEWS
Signature Global Profit Jumps in Q2 FY24 -...
Signature Global reports a consolidated net profit of Rs 4.15 crore in Q2 FY24, a...
Govt Launches Rs 500 Cr Medtech Scheme:...
The Indian government launches a Rs 500 crore scheme to strengthen the medical device...
NICDC & UP Govt Partner for Manufacturing...
NICDC and UP State Industrial Development Authority collaborate to develop integrated...