Wyndham Introduces Microtel Brand to India | Hospitality News
By Rediff Money Desk, Mumbai Oct 18, 2024 16:50
Wyndham Hotels & Resorts has partnered with NILE Hospitality to bring its Microtel brand to India, expanding its presence with a focus on tier II, III and IV cities.
Mumbai, Oct 18 (PTI) Wyndham Hotels & Resorts on Friday said it has signed an exclusive development agreement with NILE Hospitality LLP to introduce its Microtel by Wyndham brand in India, making it the eighth Wyndham brand to debut in the country.
As part of its growth strategy, the company aims to open 40 Microtel hotels by 2031, all of which will be direct franchisees of Wyndham, it said in a statement.
Under the agreement, the company is committed to expanding in India, where it has 60 operational hotels and expects to grow at least 25 per cent in the next 18 months.
Wyndham's agreement with NILE will see the development of the brand in key tier II, III and IV cities in line with India's infrastructure development cycle, with hotels opening in 2025.
Each property will have a minimum of 50 keys and feature meeting and social spaces, gyms and other facilities based on the needs of the region.
"We continue to see incredible opportunities in India, which is why we're focusing our strategic efforts on introducing more of our diverse brands to the country," Wyndham Hotels & Resorts President, EMEA, Dimitris Manikis said.
As part of its growth strategy, the company aims to open 40 Microtel hotels by 2031, all of which will be direct franchisees of Wyndham, it said in a statement.
Under the agreement, the company is committed to expanding in India, where it has 60 operational hotels and expects to grow at least 25 per cent in the next 18 months.
Wyndham's agreement with NILE will see the development of the brand in key tier II, III and IV cities in line with India's infrastructure development cycle, with hotels opening in 2025.
Each property will have a minimum of 50 keys and feature meeting and social spaces, gyms and other facilities based on the needs of the region.
"We continue to see incredible opportunities in India, which is why we're focusing our strategic efforts on introducing more of our diverse brands to the country," Wyndham Hotels & Resorts President, EMEA, Dimitris Manikis said.
Source: PTI
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