Bharti Airtel AI Blocks 154 Million Spam Calls in West Bengal
By Rediff Money Desk, Kolkata Oct 23, 2024 21:11
Bharti Airtel's AI system has blocked 154 million spam calls and 8 million SMS messages in West Bengal since its launch. Learn how this free service protects consumers from scams.
Kolkata, Oct 23 (PTI) Bharti Airtel on Wednesday claimed that its new AI-powered detection system successfully identified 154 million potential spam calls and 8 million spam SMS messages in Bengal since its launch nearly a month ago.
The telecom major said it offers the solution in West Bengal for free and customers need not to request service or download an app.
"As connectivity expands, customers are increasingly encountering scams, fraud, and damaging communications. To combat these digital risks, we introduced an AI-based solution designed to proactively spot suspected spam calls and messages." Bharti Airtel CEO (West Bengal & Orissa), Ayan Sarkar said.
Developed in-house by Airtel's data scientists, the AI-powered solution uses a proprietary algorithm to identify and classify calls and SMSes as "suspected spam".
There are apps offered by antivirus and digital security providers to identify and block potential spam and fraudulent calls and messages.
Blocking spam at the network level is a new value-added service for telecom majors as it will help them retain consumers, an analyst said.
The telecom major said it offers the solution in West Bengal for free and customers need not to request service or download an app.
"As connectivity expands, customers are increasingly encountering scams, fraud, and damaging communications. To combat these digital risks, we introduced an AI-based solution designed to proactively spot suspected spam calls and messages." Bharti Airtel CEO (West Bengal & Orissa), Ayan Sarkar said.
Developed in-house by Airtel's data scientists, the AI-powered solution uses a proprietary algorithm to identify and classify calls and SMSes as "suspected spam".
There are apps offered by antivirus and digital security providers to identify and block potential spam and fraudulent calls and messages.
Blocking spam at the network level is a new value-added service for telecom majors as it will help them retain consumers, an analyst said.
Source: PTI
Read More On:
DISCLAIMER - This article is from a syndicated feed. The original source is responsible for accuracy, views & content ownership. Views expressed may not reflect those of rediff.com India Limited.
You May Like To Read
TODAY'S MOST TRADED COMPANIES
- Company Name
- Price
- Volume
- Vodafone Idea L
- 7.75 ( -2.27)
- 42067941
- Srestha Finvest
- 0.73 ( -1.35)
- 41047081
- G G Engineering
- 1.36 ( 0.00)
- 21064560
- AvanceTechnologies
- 0.80 ( -2.44)
- 17877416
- Guj. Toolroom Lt
- 14.71 ( -4.97)
- 17467253
MORE NEWS
Gold Price Rises to Rs 80,550/10 gm, Silver...
Gold prices surged in India as the rupee hit a record low, while silver traded flat....
Neuberg Diagnostics Secures Rs 940 Cr Funding...
Neuberg Diagnostics, a Chennai-based diagnostics chain, has secured Rs 940 crore from...
CESC Q3 Profit Down 6.3% to Rs 282 Cr
CESC Ltd. reported a 6.3% decline in Q3 FY25 net profit to Rs 282 crore, impacted by...