CII's Project Digital Saksham Boosts Bengal MSMEs
By Rediff Money Desk, Kolkata May 22, 2024 19:13
CII's Project Digital Saksham helps West Bengal MSMEs go digital, targeting industries like leather processing, fruit processing, handloom, and more.
Kolkata, May 22 (PTI) The Confederation of Indian Industry (CII), in collaboration with Mastercard's Centre for Inclusive Growth, is providing a digital boost to micro, small, and medium enterprises (MSMEs) in West Bengal through Project Digital Saksham, a statement said.
Targeting Kolkata, Hooghly, South 24 Parganas, and Nadia districts, the project focuses on industries like leather processing, fruit processing, handloom, textiles, books, and paper, it said.
Project Digital Saksham is playing a pivotal role in revitalising Kolkata's historic industrial heritage clusters, such as College Street Publishers and Book Retailers, and Baithakkhana paper and paper products, which have been integral to the city's industrial identity for 75 years, the statement said.
College Street, renowned for its over 2,000 bookstores, is undergoing a digital transformation aimed at reaching a global audience, it said.
However, approximately 30 per cent of businesses on the street have yet to adopt digital platforms due to various challenges, including technical hurdles, manpower constraints, and security concerns, the statement added.
To address this gap, Project Digital Saksham offers Bengali-language training programmes on social media marketing, e-commerce, and cybersecurity, empowering businesses to embrace online storefronts, it added.
"The project empowers traditional businesses to integrate into the digital economy. It acts as a catalyst for sectors like handloom, fisheries, books and paper to connect with a wider market," co-chair, CII National MSME Council Ponnuswami said.
Targeting Kolkata, Hooghly, South 24 Parganas, and Nadia districts, the project focuses on industries like leather processing, fruit processing, handloom, textiles, books, and paper, it said.
Project Digital Saksham is playing a pivotal role in revitalising Kolkata's historic industrial heritage clusters, such as College Street Publishers and Book Retailers, and Baithakkhana paper and paper products, which have been integral to the city's industrial identity for 75 years, the statement said.
College Street, renowned for its over 2,000 bookstores, is undergoing a digital transformation aimed at reaching a global audience, it said.
However, approximately 30 per cent of businesses on the street have yet to adopt digital platforms due to various challenges, including technical hurdles, manpower constraints, and security concerns, the statement added.
To address this gap, Project Digital Saksham offers Bengali-language training programmes on social media marketing, e-commerce, and cybersecurity, empowering businesses to embrace online storefronts, it added.
"The project empowers traditional businesses to integrate into the digital economy. It acts as a catalyst for sectors like handloom, fisheries, books and paper to connect with a wider market," co-chair, CII National MSME Council Ponnuswami said.
Source: PTI
DISCLAIMER - This article is from a syndicated feed. The original source is responsible for accuracy, views & content ownership. Views expressed may not reflect those of rediff.com India Limited.
You May Like To Read
TODAY'S MOST TRADED COMPANIES
- Company Name
- Price
- Volume
- Vodafone Idea L
- 9.80 ( -0.71)
- 44492337
- G V Films
- 0.94 (+ 9.30)
- 37404318
- Jaiprakash Power Ven
- 19.44 ( -3.38)
- 30530141
- Spicejet Ltd.
- 62.79 ( -4.25)
- 22824171
- Srestha Finvest
- 0.89 (+ 4.71)
- 21696619
MORE NEWS
Honasa: No Assets in UAE, No Attachment
Honasa Consumer Ltd denies having assets in UAE, despite a Dubai court ordering their...
Swiggy Launches 'XL' Fleet for Bulk Orders -...
Swiggy, the IPO-bound food tech platform, launches its 'XL' fleet to cater to bulk...
RBI Deputy Governor Rajeshwar Rao Gets One-Year...
The government has extended the term of RBI Deputy Governor M Rajeshwar Rao for one...