EaseMyTrip Joins ONDC: Digital Commerce Expansion

New Delhi, May 21 (PTI) Travel tech platform For Easy Trip Planners Ltd on Tuesday said it has signed a letter of intent to join the Open Network for Digital Commerce (ONDC).

The letter of intent (LOI) was signed at the 'ONDC Startup Mahotsav,' organised by the Department for Promotion of Industry and Internal Trade (DPIIT), ONDC and Startup India on May 17, 2024, Easy Trip Planners which operates under the brand EaseMyTrip, said in a regulatory filing.

"By joining ONDC Network, we are taking a significant step towards supporting the digital transformation of commerce in India. This collaboration aligns with our vision of being a nation-first company, contributing to the growth and development of India's digital economy," EaseMyTrip Co-Founder Rikant Pittie said.

EaseMyTrip's decision to join ONDC underscores its dedication to providing seamless, accessible, and efficient travel services while contributing to the broader goal of democratising digital commerce in India, the company said.

"With names like EaseMyTrip joining the network, it certainly further strengthens our vision of harnessing the power of Open Network to drive inclusive progress and unlock new frontiers of opportunity for all," ONDC Managing Director & Chief Executive Officer T Koshy said.

The ONDC initiative, launched by the government of India in 2021, aims to create an open, inclusive, and competitive digital commerce ecosystem. It lowers entry barriers for small businesses and promotes a level playing field in the e-commerce sector.