MICA Launches School of Applied Creativity

Mumbai, Jul 17 (PTI) Ahmedabad-based management institute for marketing and communication MICA on Thursday announced the launch of School of Applied Creativity to prepare students with future skills at the cusp of imagination, storytelling, media, and artificial intelligence (AI).
The school launched by MICA (formerly Mudra Institute of Communications, Ahmedabad) will offer two flagship programmes.
Scheduled to start in July 2026, both programmes will accommodate 80 to 100 students in their first phase, MICA Director and CEO Jaya Deshmukh told reporters in Mumbai.

"The institute will also introduce online masterclasses in the coming few years to make the course available to students from all over India and the globe. While AI is set to transform industries, there is an emerging need-supply gap for AI-trained professionals in India.
"The new school at MICA meets this need by combining creativity with new technologies making applied creativity a strategic skill," Deshmukh noted.
Oscar nominated filmmaker Shekhar Kapur is part of the faculty as the chief mentor for the institute.
Tina Ambani, chairperson, MICA Foundation for Communications Research and Education, added, "We embraced digital when it was still emerging. We brought design thinking into business education long before it became a buzzword. And today, we continue that legacy, by recognising imagination as the strategic currency of the future and further strengthening our vision to empower individuals to be creative leaders in the age of imagination.