ODOP: Driving Tourism Growth & Employment | S Jaishankar
By Rediff Money Desk, NEWDELHI Jan 03, 2024 18:21
External Affairs Minister S Jaishankar emphasizes the potential of ODOP initiative to boost tourism and employment, highlighting its impact on branding and export.
New Delhi, Jan 3 (PTI) External Affairs Minister S Jaishankar on Wednesday said the ODOP initiative has the potential to drive the growth of the tourism sector which in turn will push employment generation.
The ODOP (one district one product) initiative is aimed at selecting, branding, and promoting one product from each district of the country.
It is also aimed at creating sustainable employment at the district level while promoting holistic socio-economic development.
The initiative has a "strong impact on tourism...I expect the ODOP to actually translate into a stronger tourism in the years to come and tourism is a powerful driver of employment...ODOP, can, is and should become a more powerful driver of tourism," he said.
The minister said this while felicitating winners of the national 'One District One Product' awards during the Aatmanirbhar Bharat Utsav celebration here.
Jaishankar added that while making in India is "very" crucial, branding and promotion of products are important as it helps in increasing demand.
"ODOP has been a great promotor of what has been made across the country, he said adding Geographical Indicators (GI) today are one of the big areas of competition.
GI is actually a "very powerful" part of branding and that ODOP will definitely provide, he said.
The products which have been identified under the programme include coffee from Araku; Shopian apples and honey from Bathinda.
On exports, the minister said that both foreign affairs and commerce ministries are working together along with Indian missions to boost the country's outbound shipments.
The government mainly gifts ODOP products to foreign delegates. PTI RR CS
The ODOP (one district one product) initiative is aimed at selecting, branding, and promoting one product from each district of the country.
It is also aimed at creating sustainable employment at the district level while promoting holistic socio-economic development.
The initiative has a "strong impact on tourism...I expect the ODOP to actually translate into a stronger tourism in the years to come and tourism is a powerful driver of employment...ODOP, can, is and should become a more powerful driver of tourism," he said.
The minister said this while felicitating winners of the national 'One District One Product' awards during the Aatmanirbhar Bharat Utsav celebration here.
Jaishankar added that while making in India is "very" crucial, branding and promotion of products are important as it helps in increasing demand.
"ODOP has been a great promotor of what has been made across the country, he said adding Geographical Indicators (GI) today are one of the big areas of competition.
GI is actually a "very powerful" part of branding and that ODOP will definitely provide, he said.
The products which have been identified under the programme include coffee from Araku; Shopian apples and honey from Bathinda.
On exports, the minister said that both foreign affairs and commerce ministries are working together along with Indian missions to boost the country's outbound shipments.
The government mainly gifts ODOP products to foreign delegates. PTI RR CS
Read More On:
DISCLAIMER - This article is from a syndicated feed. The original source is responsible for accuracy, views & content ownership. Views expressed may not reflect those of rediff.com India Limited.
You May Like To Read
TODAY'S MOST TRADED COMPANIES
- Company Name
- Price
- Volume
- GTL Infrastructure
- 2.93 ( -4.87)
- 226206286
- IFL Enterprises
- 1.30 (+ 4.84)
- 81461564
- Vodafone Idea L
- 16.79 (+ 0.66)
- 67447398
- NCL Research
- 0.95 ( -4.04)
- 31996628
- Franklin Industries
- 3.73 (+ 3.32)
- 21511209
MORE NEWS
![Navi Mumbai...](https://im.rediff.com/80-80/money/2021/jun/10navi-mumbai-airport7.jpg)
Navi Mumbai Airport ILS Signal Testing Begins
The Airports Authority of India (AAI) has begun ILS signal testing at the...
![Air India VRS for...](https://im.rediff.com/80-80/money/2020/sep/09tata-vistara-3.jpg)
Air India VRS for Non-Flying Staff Ahead of...
Air India has announced a voluntary retirement scheme (VRS) and voluntary separation...
Fisher Groups Oppose WTO Fisheries Subsidy Talks
Small-scale fisher groups from India, Indonesia, and Bangladesh demand WTO keep...