PepsiCo Unveils New Globe Logo in India - First Change in 14 Years
By Rediff Money Desk, NEWDELHI Mar 01, 2024 19:06
PepsiCo launches a new globe logo in India, marking the first visual identity change in 14 years. The updated logo features modern elements while retaining its classic feel.
New Delhi, Mar 1 (PTI) Global beverages major Pepsi on Friday rolled out its new logo worldwide as part of its rebranding exercise.
This is the first visual identity change by Pepsi in the last 14 years, according to a statement by the American beverage major.
As part of this, the new Pepsi globe logo was unleashed at Gateway of India in Mumbai, where it took over the monument with a digital artwork, it added.
"The new logo thoughtfully borrows equity from Pepsi's past, whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi.
The updated colour palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme," it said.
The signature Pepsi pulse evokes the "ripple, pop and fizz" of Pepsi-Cola moving in time, it said.
"The fresh design language reflects the invigorating spirit of Indian youth and their boundless pursuit of possibilities," Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, said.
This is the first visual identity change by Pepsi in the last 14 years, according to a statement by the American beverage major.
As part of this, the new Pepsi globe logo was unleashed at Gateway of India in Mumbai, where it took over the monument with a digital artwork, it added.
"The new logo thoughtfully borrows equity from Pepsi's past, whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi.
The updated colour palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme," it said.
The signature Pepsi pulse evokes the "ripple, pop and fizz" of Pepsi-Cola moving in time, it said.
"The fresh design language reflects the invigorating spirit of Indian youth and their boundless pursuit of possibilities," Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, said.
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