Tata Consumer: Premium Tea Growth Strategy

Kolkata, Sep 16 (PTI) FMCG major Tata Consumer Products Ltd (TCPL) was planning premiumisation of its portfolio to drive growth in its packaged tea business, a company official said on Tuesday.

TCPL, formerly Tata Tea, sells orthodox and CTC tea under different premium and economy brands.

Puneet Das, TCPL's president of packaged beverages - India and South Asia, said the company wants premiumisation of its portfolio to unlock value and drive growth.

He said tea comprises a major chunk of the company's packaged beverage business, with coffee accounting for a small percentage.


Das said the coffee business, though small, is growing fast.

He said the company is offering its packaged beverage products for sale in both general trade and e-commerce routes.

Das said 80 per cent of sales come from the general trade route.

He said West Bengal is a large market for loose tea, both premium and CTC varieties. PTI dc