UNIBIC Foods Appoints Ajay Bathija as CEO

New Delhi, Oct 14 (PTI) UNIBIC Foods, the makers of cookies, biscuits and snacks, on Tuesday announced the appointment of Ajay Bathija as Chief Executive Officer.


Bathija, who has over two decades of leadership experience in the FMCG and beverages industry, in his new role will lead UNIBIC's strategic growth initiatives, drive business expansion across domestic and international markets, the company said in a statement.

Bathija has served the Coca-Cola Company for more than 18 years, where he has led the marketing operations of juices and colas segments, brand strategies for India and Southwest Asia markets such as Sri Lanka, Bangladesh, Nepal, Bhutan and the Maldives.