Search result for 'advertising industry'

India's budget brings mixed news for Gulf NRI businesses. While some provisions offer opportunities, concerns remain about tax burdens and NRI investment.

The merger of Viacom18 and Star India creates a media giant, potentially reducing bargaining power for advertising agencies and increasing sports content control. Experts discuss the impact on...

The Advertising Standards Council of India (ASCI) has revised its guidelines on brand extensions, particularly for restricted categories like alcohol, to prevent surrogate advertising. The new...