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Shein returns to India with a new app and partnership with Reliance Retail. Learn about the localized manufacturing model and data security measures.

Shein, the Chinese fast fashion brand, has re-entered India through a partnership with Reliance Retail. The move comes after a five-year ban and involves a new app and localized production.

Indian government clarifies that the sale of Shein-branded products in India was not banned, despite the app being blocked in 2020. Reliance Retail has partnered with Shein to develop an e-commerce...